CREATIVE PHOTOS FOR PHY LIFE
Our production house was tasked to do a product shoot for The Phy Life, one of the hottest startups that cater to men's grooming needs. Since it was a cosmetic product, a particular emphasis was laid on the props, lighting, and design.
The objective behind creating those stylised photos was to communicate the essence of their products to their target customers. For instance, while capturing a picture of their premium product, Daily Cleanse Duo, we deliberately added pebbles to the scene that were encased by watered leaves. The wet and muddy tiles were a reflection of how the said product can effectively cleanse your skin and remove all dirt.