DIGITAL AD FOR PLEJ FITNESS
Plej Fitness, which goes by the tag of "Never Give up," wanted to promote their gym and services through a company video, primarily targeted to young age groups on social media. We conceptualised a 30-second promotional film that highlights the pain point of those who regularly work out at the gym. While the body gets tired during a vigorous session of workout, there is an insatiable urge to give up. The video is produced such that it motivates a regular gym-goer to continue with his pursuit of fitness even after he is tired.