Corporate video production has become an essential tool for businesses of all sizes. A well-executed corporate video can help convey a company’s message, showcase its products or services, and build brand awareness. In today’s digital age, a corporate video production company can help create corporate videos, digital ads, brand films, and explainer videos that can reach a wider audience than ever before. However, creating a corporate video that is both effective and engaging is a challenging task. In this blog, we will discuss the dos and don’ts of corporate video production to help you get it right every time.
Firstly, let’s define what a corporate video is. A corporate video is any video made for a business or brand. Corporate video production can take on various formats, from marketing ads to product demos, testimonials, and business stories. A corporate video production company can help you decide which format best suits your needs and target audience.
Now that we know what a corporate video is, let’s discuss the dos and don’ts of corporate video production.
DO: Find out what your client needs
The first step in corporate video production is understanding your client’s needs. It may seem obvious, but sometimes clients need clarification on what they need or want. This is particularly common with smaller businesses that are new to video. Big companies generally have an experienced marketing team that will be well-versed in what is required.
DO: Talk about the budget
Once you have established your client’s needs, the next step is to talk budget. It is crucial to be clear about what is achievable within their budget. Misalignment between expectations and budget can lead to disappointment and problems.
DO: Hire the right crew and talent
Depending on the video’s requirements, you may need a scriptwriter, director of photography (DP), sound recordist, a gaffer for lighting, a makeup artist, and actors. Hiring the right crew and talent ensures the video’s quality and success.
DO: Plan and prepare
Pre-production is a critical stage of corporate video production. It covers everything from the first client meeting to the images’ creation. Make sure you plan and prepare for every aspect of the production, from the script to the shoot location and equipment.
DO: Keep it simple
A common mistake in corporate video production is overcomplicating the video’s message or visuals. Keep it simple and focus on what your client wants to communicate.
Don’t: Ignore the importance of sound
Sound quality is crucial in corporate video production. Poor sound can ruin an otherwise great video. Invest in good sound equipment and hire a sound recordist to ensure high-quality audio.
Don’t: Forget the call-to-action
The call-to-action is an essential element of any corporate video. It tells the viewer what action to take after watching the video. Include a clear and compelling call to action that aligns with your client’s objectives.
Don’t: Neglect post-production
Post-production is the final stage of corporate video production, where the footage is edited, music and sound effects are added, and colour grading is done. Neglecting post-production can result in a video that doesn’t meet your client’s expectations. Make sure you allocate enough time and resources for post-production.
In conclusion, corporate video production can be a valuable tool for businesses to communicate their message, showcase their products or services, and build brand awareness. However, to get it right every time, you must follow corporate video production’s dos and don’ts. Make sure you understand your client’s needs, talk budget, hire the right crew and talent, plan and prepare, keep it simple, pay attention to sound quality, include a call-to-action, and allocate enough time and resources for post.