In today’s digital age, having a strong online presence is essential for businesses of all sizes. One way to improve your online visibility is through search engine optimization (SEO), which involves optimizing your website and content to rank higher in search engine results pages (SERPs). While there are many different strategies for improving your SEO, incorporating video into your content marketing strategy can be a highly effective way to boost your rankings. In this blog post, we’ll explore how video can improve your SEO and how Surge Productions, a corporate B2B video production house, can help you create high-quality video content that drives results.

Increased engagement

One of the biggest benefits of video is its ability to capture and hold the attention of viewers. According to a study by Wistia, people spend on average 2.6x more time on pages with video compared to those without. This increased engagement can reduce your bounce rate and increase the time visitors spend on your site, which are both positive signals for search engines. When search engines see that visitors are spending more time on your site, they interpret that as a sign of high-quality content, which can improve your rankings.

Improved click-through rates

Including video in your search engine results can also improve your click-through rates (CTR). When video thumbnails appear in search results, they can be more eye-catching and engaging than text-only results, which can entice users to click through to your site. According to a study by Forrester, video results have a 41% higher click-through rate than text-only results. By incorporating video into your content, you can improve your CTR and drive more traffic to your site.

Increased backlinks

Backlinks (links from other sites to your site) are an important ranking factor for search engines. When other sites link to your content, it signals to search engines that your content is high-quality and relevant. Video content is highly shareable and can generate more backlinks than text-only content. In fact, according to Moz, posts with videos attract 3x more inbound links than plain text posts. By creating high-quality video content that is relevant to your industry or niche, you can increase the likelihood that other sites will link to your content, which can improve your rankings.

Improved social signals

Social media is another important factor in SEO. When content is shared on social media, it can generate social signals (likes, shares, comments, etc.) which can indicate to search engines that the content is valuable and relevant. Video content is highly shareable on social media and can generate more social signals than text-only content. According to a study by Buzzsumo, videos are the most shared type of content on Facebook. By creating engaging video content that is shareable on social media, you can improve your social signals and drive more traffic to your site.

Increased brand awareness

Another benefit of incorporating video into your content marketing strategy is increased brand awareness. Video is a highly effective way to showcase your brand’s personality, values, and mission. By creating compelling video content that aligns with your brand, you can increase brand awareness and build a stronger connection with your audience. When people recognize and trust your brand, they are more likely to engage with your content, share it with others, and link to it from their own sites, which can all improve your SEO.

At Surge Productions, we specialize in creating high-quality video content that helps businesses improve their online visibility and drive results. Our team of experienced videographers, producers, and editors can work with you to develop a video marketing strategy that aligns with your business goals and drives measurable results. Whether you need an explainer video to showcase your product or service, a brand video to tell your company’s story, or a series of customer testimonial