The Missing Piece in Your Video Growth Engine
Video shouldn’t feel this hard.
Most marketing teams don’t struggle with ideas. They struggle with execution.
Too many moving parts. Inconsistent quality. Firefighting every time a video needs to go out.
You’re either:
Trying to build video capability in-house and figuring it out as you go
Or relying on external partners and still feeling stretched, slow, or dependent
Either way, video starts to feel heavier than it should.
This is where Fulcrum comes in.
Fulcrum by Surge exists to fix how video works inside your organisation — not just to make more videos.
We help teams:
Think clearly about video
Build the right systems
And execute without chaos
Not as a traditional production house.
Not as armchair consultants.
But as a partner who’s been inside real production messes — and knows how to untangle them.
How we transform internal capabilities?
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We don't just consult—we embed a decade of production knowledge directly into your team through immersive training, hands-on workshops, and collaborative production experiences.
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We engineer complete production ecosystems with customized workflows, approval processes, and quality control mechanisms that systematize excellence rather than leaving it to chance.
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We assess, recommend, and implement the ideal equipment, talent structure, and physical spaces that maximize your team's output while minimizing wasted resources.
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We build proprietary frameworks for ideation, planning, and execution that give your team repeatable methods for producing high-quality content consistently.
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We provide continuous guidance that helps your team adapt to changing platforms, technologies, and audience preferences—ensuring your capabilities remain cutting-edge.
Key Differentiators
1
Strategic Leverage Point
Unlike traditional production houses that only execute or consultants who only advise, Fulcrum provides the perfect balance of both—amplifying your team
2
Decade-Tested Expertise
With 10 years solving production challenges across industries, formats, and scales, Fulcrum balances seasoned knowledge with innovative approaches.
3
Build Capabilities
We'll strengthen your internal team's video production skills through workshops, guidelines, and strategic frameworks.
Services
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Turn marketing objectives into a scalable video roadmap. From brief development to performance frameworks, we align strategy, content, and ROI to power long-term video growth.
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Build an efficient, self-sufficient internal video team. We train, structure, and equip your talent with the skills, standards, and systems needed for high-quality, on-brand output.
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Optimize your entire video production engine. We redesign workflows, build team structure and implement SOPs to streamline execution at scale.
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Access a flexible crew of vetted professionals—anywhere, anytime. We manage the talent and logistics, while you retain creative control and consistency across locations.
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Get more from every rupee and every frame. From cost control to content repurposing, we help you produce smarter, stretch budgets further, and maximize asset life.
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We help you plan and set up the right gear, studio spaces, and tech stack—tailored to your team, content needs, and budget.
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No off-the-shelf fixes here. If your challenge doesn’t fit the mold, we design custom strategies to solve it—creatively, efficiently, and impactfully.
Where others set boundaries, we find solutions.
Fulcrum by Surge goes beyond the traditional production house model by addressing any challenge that impacts your video marketing success—regardless of scale, budget, or complexity.
We operate as the balancing point in your video ecosystem: strengthening your internal capabilities while providing the external support and expertise needed for exceptional results.
Ready to stop juggling and start scaling video?
Tell us where you’re stuck — we’ll help you fix it.
Fill the form below and let’s build your video growth engine.