Purpose of The Coca-Cola Company is to refresh the world and make a difference. Our vision is to craft the brands and choice of drinks that people love and enjoy, to refresh them in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. We created a brand film that builds the positioning of the brand as 1. A quintessential Indian FMCG company which makes the top-quality beverages that every Indian loves. 2. An ecosystem with a shared value to refresh India and make a difference. The shared value comes from the fact that we not only impact our immediate stakeholders such as associates, distributors, retailers, farmers and communities, but we are also an institute that creates a large multiplier effect in the growth of India by giving avenues to earn income, creating jobs, a place to build career and long-term partnership 3. We prosper when our communities prosper. We are not just a profit-making machinery but an ecosystem where we like to take care of our communities and their well-being too